Rich snippet – Make your website stand out in the search results
Have you heard of rich snippets?. If you ever came across this query then you must read this article. It’s a good idea to equip your search results with rich snippets. You can read how to do that in this article.
What are rich snippets?
Rich snippets are small pieces of information that are added to a search result, such as a star rating, image, or cooking time. This makes your website stand out more compared to the competition.
What are the advantages?
The main advantage of rich snippets is the extra visibility . The additional information will make your website stand out from the rest. Users are more likely to click on it, which has a positive influence on your position in Google.
Rich snippets have an added advantage. Because of the way they are generated (via structured data – more on this later) , search engines understand the content of the page much better . This way you are visible for all relevant search terms.
Types of rich snippets
We distinguish two types of rich snippets:
Rich snippets in the 10 search results
Rich cards above the classic search results
Normally the search results consist of three parts: the title of the page, a meta description and the URL. Rich snippets supplement this with additional information. This information depends on the content type, for example a recipe, vacancy or product. Below is an example of Rich Snipped for a query:
Rich cards are an extended form of the classic rich snippets. We find them at the very top of the search results. With their XL photo, they immediately grab users’ attention, giving them a higher CTR.
How do you get rich snippets in the search results?
Google itself creates rich snippets based on the structured data in the page. Structured data is a data layer that provides more information about certain pieces of content. With this, search engines know, for example, that the number ’49’ for a product is the price, and not dimensions or weight.
You can add structured data in various ways. Most websites opt for microdata or JSON-LD.
You can find more information and the necessary documentation at schema.org .
Check your code
Have you added structured data to your website? Check if everything is working correctly through Google’s Rich Result Test . You will immediately see the rich snippets for which the page is eligible (or any errors that you need to correct).