SEO Myths to leave behind in 2021
1 – You need to submit your website to Google to be able to find it
In SEO there is an assumption that to get your website in (Top) rankings on Google you need to submit a website to Google.
This is not entirely true as your site will be discovered by Google automatically, as soon as you start linking to social networks. Google is connected with thousands of web and domain service providers already and it keeps track of every new webpage that becomes live on the world wide web.
But if you still think you need some SEO Expert help or anything else to get your website added and indexed by Google, you are wrong.
You can simply submit it too google directly and it it will add it in their crawl database almost
2- Quantity of Backlinks is important than Content
The importance of link building in the past was very important and it was something like this
“ the more links, the higher rankings”
This is how SEO typically worked. There was no or less concept of “Quality”, quantity was the thing that everyone would love to go with.
This method no longer can work as an Iron wrist for an SEO expert. Although, backlinks are still one of the important parts of SEO and the results can be driven by it but Content is definitely the king.
After the update of Penguin in 2013 the most important focus was “Quality” instead of “Quantity” the less can be enough if you know the proper way of utilizing.
This is something that all SEO professionals know better and they come along with nowadays, they all advise investing in the link but with content. (Quality Content).
After the release of Penguin 2.0 , the quality of content and link is highly considered and used to get higher rankings in Google.
In addition: when it comes to businesses often content writes are hired to write quality and relevant content for blogs, pages, guest post, article submission, descriptions etc. A quality content along with normal backlinks will also give rankings in Google.
3- Domain Age is important
Numerous individuals trust that the older the website domain age is the better it is. They think that aged domains perform better in search queries and are given priority by Google just due to their age.
Be that as it may, referring to Matt Cutts, domain age is an entirely unimportant factor, particularly after a site has been around for a few months.
For new websites, domain age matters somewhat more, as most new websites contain minimal content and it requires investment for them to develop it into a profitable business.
In case you’re stressed over a slack, Cutts urges you to purchase the domain *you’re after and dispatch it as a “coming soon” page while you create it out. Most of the time, this will take two or three months, and while you build your website it will start appearing in Google’s record.
In general, Cutts urges advertisers and SEOs to concentrate less on domain age and more on the content that convey some value, including: interesting, high quality content and links to that content.
4- H1 Tag is the most important factor
Your H1 is as yet vital, however it’s not the most critical component on your
pages. Think about the content structure on your website page as a layout. It’s a layered way to deal with showing data to your readers and web indexes.
Which header label your feature is wrapped in has practically zero impact on your by and large Search engine optimization. That header tag (regardless of whether it ís a H1, H2, H3, et cetera) is utilized for styling purposes.
The H1 is a piece of your CSS (Custom Style Sheet) that a developer uses to reference what textual style styling and size will be connected to a specific bit of content.
This used to be more essential, however web search tools are more quick witted nowadays and understood that SEO Experts are more probable to utilize header labels to characterize style. (What’s more, shockingly, individuals likewise spammed this to demise.)
So it truly doesn’t make a difference what header tag you utilize, in as much as you show your most critical ideas forthright and nearer to the highest point of the page. Keep in mind that: You’re creating your page for clients first and you need to let them know ASAP what your page is about through an unmistakable feature.
From an absolutely digital marketer viewpoint, however, it now matters considerably less to have your targeted keywords as the principal word in a H1 tag.
5- Setting up Google Authorship can increase brand awareness and clicks
Awful news, guys: In June of 2014, Google expelled Google Authorship photographs from the results pages ( I’m sure most of you are already aware of that) . While your name and
byline would at present show up, your wonderful headshot would not.
At that point, in August of 2014, Google struck the last hit to Authorship and totally disassembled the program. All byline information vanished from Google’s indexed lists, and advertisers wherever let out a group, “What?!”
For as far back as a couple of years we’ve been touting the significance of getting Google Authorship set up on your blog but its now a useless tactic, to say the least.
6- Keywords should be a correct match
Keywords should not be repeated all through your blog or web page. a bit of substance. In a headline, specifically, you need to utilize a keyword in a way that it goes well to your targeted readers or audience.
The objective ought to be to compose a stellar feature somewhere close to 4-9 words) that unmistakably clarifies what the bit of substance is about. It looks really odd to have a headline or URL targeted around a single keyword.
This also applies to the page content where the objective ought to be to advise your audience rather than focusing on getting traffic from search engines.
Keyword stuffing is the demonstration of pushing a lot of keywords onto the page. Google’s own Matt Cutts cautioned us back in 2007 against stuffing your page with keywords to rank higher in the search results.
Google persistently turned out with new algorithms like Panda consistently that were intended to target such websites. And in the light of Google’s algorithms getting more complex every year, you are probably going to get your site punished.
7- My landing page needs a great deal of content
Have you at any point run over a landing page covered with heaps after heaps of content? Or then again, on the contrary range, a landing page with scarcely any content whatsoever?
Think of your landing page as the portal to your business. Imagine it! This is your opportunity to establish a first connection and pass on what you’re all about.
For most marketers and businesses, nonetheless, there is a requirement for more content and in making that landing page to be sufficiently long to illuminate your identity, what you do, where you’re found (in case you’re neighborhood), your offer, and what each website visitor ought to do straightaway.
So the objective of your landing page would be to make your visitors leave fulfilled, not overpowered or disappointed – and absolutely not confounded.
8- “The more pages I have, the better.”
A few people have the idea that if you have more pages, you will get more visitors to your site. Similar to link building, making content just to have more pages isn’t sufficient.
Ensure you are concentrating not simply on amount, however on quality, as well. In the event that you don’t have great content, you won’t rank well and each one of those pages you made won’t help the more-traffic cause.
Coherently, you would hear that the bigger the impression of your site, the better you would rank – yet that is essentially not genuine.
To start with, not all that you publish gets indexed, distribution gets recorded (and which is all well and good). Secondly, sometimes the pages get indexed, however they don’t stay in the list. For example, Google may discard your pages since it might look very similar to what it already has. What’s more, third, since you have many pages published doesn’t mean they will drive qualified traffic and leads.
Tragically, the individuals who endeavor to have loads of pages on their site moreover
tend to neglect its quality– and practically, it’s hard to make progress toward both. The point should be to create pages that are important.
Google’s algorithms have been improving and better at recognizing content that does not help visitors such as the recent Rank Brain. Now, if you have poor content, there is very highly likely chance of you getting punished by Google for it. So focus on building content with quality than quantity.
9 – Local SEO doesn’t matter anymore
This myth couldn’t possibly be more off-base. In case you’re a local business, getting local online won’t just enable you to get found, yet it will help you get found by individuals who are close-by and more prone to purchase from you.
What’s more, in case you’re a national or worldwide business attempting to rank for a local term, you should surrender. Local SEO is that critical at this point.
Looking forward, Google will keep on taking strides to bring the best local content to the surface of search results. Need some confirmation?
In July of 2014, Google took a significant advance toward this path with the arrival of its Pigeon algorithm.
The algorithm treats local rankings more like customary rankings, taking hundreds of positioning signs into account.
The primary concern? Local SEO matters more now than any other time in recent history.
10 – Image Optimization is not necessary
For quite a while, it was alright to disregard the pictures on your site and still rank without utilizing alt content and image description.
Website optimization is more imperative than any other time, so barring images will keep your site’s SEO from being left out.
Web search engines can’t see pictures on sites,so it is imperative to give the picture an alt content and title to guarantee Google realizes what the picture is about. By not optimizing your images, you lose an immense chance to be found.
It helps Google if the content on the page where the image is found provides details about the images used as well. So always try to provide as much information about the images you use throughout the content as possible.
Google prefers websites that provide clear names and descriptions to the images used. So rather than uploading an image with name as Img5443, try renaming it to actually what it is along with the necessary description.
11 – Having a secure (HTTPS encrypted) site isn’t important for SEO.
Some websites start with “http” while others start with “https” perhaps you noticed that the normal website starts with “http” the one that contains a form of payment methods. The website starts with extra “s” which stands for “Secure Sockets Layer” means that the pathway is secured and a hacker can’t intercept. According to the official statement of google back in 2014, the websites that still rely on “http” have a chance to suffer in rankings.
For notifying the security about a website or page Google has released a new version of their popular browser chrome in 2017, version 62. Which indicates the security while going through a site, or page, to prevent users from the hackers and folks.
More ever, In the perspective of SEO, Google has publicly stated that two websites that have the same search results but one has SSL enabled will slightly receive rank boost to outweigh the other. In addition: according to a recent survey of HubSpot, 85% of people state that they will not continue browsing if the site is not secure.
12- SEO is all about ranking
The higher ranking doesn’t mean the more click throughs.
However, the most believed concept in SEO is higher rankings will give the more visitors but it’s not worth anymore, if the titles, meta descriptions, content is not appealing then you’ll not receive clicks through.
Probably, with the proper SEO, a site can be placed in the top of listings but can’t dime from it. The lower click through rate with higher in listings? there may be some things to consider:
1- Do always do proper / related keyword research that you want to get ranking on, Sometimes it happens that the site gets high rankings but lack of related keywords make it useless for visitors.
2- The meta description is something that is visible on google search page right after the title and url. So be clear to it with your message as it is the short review of the page, in other words it is the invitation of your site/ page. If the visitors are properly invited then they will come for sure otherwise they will just scroll down and will go to find another site.
3- The top result can not be acquired only by organic searches especially when ads steal the organic click through. To combat this, always consider the mobile-oriented queries for paid ads.
4- To get more clicks of pages make sure the content is ranking in #1 and well structured because it can be featured as a featured snippet.
13 – Meta descriptions have a huge impact on search rankings
The meta description is something that gives a snippet view of the content of web pages on google search page, as discussed earlier it is the invitation of a web page, in other words, the meta description is HTML attributes that consciously explains the content of web pages. So there is an assumption that Google will take meta description into account when it comes about search rankings is it right? Maybe Yes or maybe No…!!
According to the official announcement of Google back in 2009, the meta description is no longer bearing on rankings in SERPs, but it doesn’t mean that meta description is not necessary to SEO. In Fact, Google started in 2017 that the length of the meta description would be increasing in response to more descriptive snippets.
However, the meta description does not help in rankings as much as it is considered but indeed it helps to click-throughs, which is more important.
Unfortunately, the google avoids answering straight-forward so that can’t be assured that either meta description and click-through rates are considered in algorithms in perspective of rankings or not, but definitely it plays an important role in page click-throughs. However, other search engines like bing evaluate the click through rate as a ranking factor.
14- Keywords need to be an Exact match.
The “keyword” is to be taken the most important for SEO because the content of web pages, descriptions and all other related content rely on keywords.
The SEO folks are aware of the importance of keyword (s) and they are always playing around it, either they are doing white hat or black hat SEO.
In the beginning, when the algorithms were not updated it was quite easy to rank up with keywords because of less competition. Therefore, some SEO folks start misusing it to get higher in rankings with unmatched keywords of stuffing in meta titles, meta descriptions and content as well.
But later the algorithms updated and google started to punish the folks for keyword stuffing and as the result the website/pages lost their rankings.In 2007, Google has stated that this rule is not only applied to content but titles as well.
Hence, the keyword stuffing is a dangerous game and it is totally against Google’s Webmaster Guidelines, because the algorithm gets advanced more and more time by time, if you are still doing it then get ready to be slapped by google.
15- Keyword optimization is the key to SEO
The keyword is something that not only SEO but Internet marketing relies on. It is used to be said that the relevant content is most important to get rankings in searches. But now google uses an artificial intelligence system called Rank Brain to find all the keyword topics that are related to each other.
Rank brain is a machine learning algorithm that reads all languages and then converts it to mathematical entities so that computers can understand. So no need to pay more attention to keywords as compared to before because Google will find the relevancy of topics by keyword itself.
Although, you still need to make keywords remarkable for sure, but in the right way. In earlier times when there was less competition for keywords, the keyword stuffing was normal and sometimes, it has a huge impact on SERPs rankings. But the thing is to be understood now that Google has started punishing folks by its own intelligence system that is designed to take care of all neglections and all the black hat tactics that are used by some SEO folks to get higher SERPs rankings with keywords.
16- Google holds grudges
Ok, so you get penalized by Google for your own deeds and you are trying hard to fix it as soon as possible, but the thought that comes to mind is what will be your ranking after lifting penalty? will google gives you the same rankings in SERPs before the penalty?. The answer is maybe…or maybe not…
Now here, a key thing to be considered is the search visibility constantly changing, So if you don’t find yourself where you were before, then don’t be upset because it is natural.
17- SEO in the hand of IT
It is said that SEO needs an exceptional technical person to execute it in a smooth way. But on other hand an IT can just do the work but always need an individual for helping hand.
Yes, In SEO there are some cases where you will need an IT expert for an exceptional workout like to make website crawl and to add XML site map.
In addition: It is to be remembered that many Experts can help in other related and unrelated fields like if the web developer is setting up an internet connection in the office.
18- Mobile optimization is not necessary
According to the Hubspot survey: After analysis of 15,000 websites they found that those websites which aren’t mobile optimized get 5% less traffic than the Optimized site.
However, the enthusiasts always need to be aware and want to be updated with the latest upcoming trends. for this mostly they used their smartphones and tablets. So, if the required site is not compatible with mobile, or if the page size is overloaded or it has a problem in zooming then there is a chance to lose a potential visitor.
19- Featured Snippets only matter if you’re Wikipedia
Google has made a lot of reforms in the past few years, one of them is displaying results to its users. Often it happens to us while searching or looking for some particular information after entering a keyword and Google gives us results in the snippet shape of all of the top.
This is because the desired website has its settings, so the actual info displays as the keyword or any query is entered without visiting the page.
Now, it is to be considered the click stealing method from the #1 as you will get more clicks than those who did not have these settings.